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Design Research talk at Q Festival
What makes Design Research different from most traditional qualitative research? What are the most important characteristics in terms of focus, process, materials and output? On 16 June at the Q...
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Creative Conversations: Returning to Heartlands to Inspire New Thinking
STBY recently returned to Heartlands, reprising our role as inclusive design consultants at this large-scale regeneration project in Cornwall. This time we were asked to help design a collaborative...
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Investigating Written Communication: Working With Reach in Telecoms to Find...
Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology – or even all three? That’s what STBY have recently been...
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STBY Are Now on Twitter!
STBY are now finally on Twitter! We’ve been on there for a while now as individuals (@hellobas and @hellogeke have been having some interesting adventures with squirrels recently), but we thought...
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Stakeholder Research in Food & Retail for Ahold
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos,...
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How to achieve and maintain a healthy lifestyle?
This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of...
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Valentine Mayuran Emmanuel
Valentine joined us in July 2011 for a short-term internship in our London office. Currently studying Integrated Design at the Koln International School of Design, he’s already managed to accrue...
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The Great Outdoors of Design: An Interactive Conference Hosted by Reach
These are exciting times here at STBY, as today we can announce that come Friday September 23rd we’ll be hosting our first conference with Reach, the global network of design research companies of...
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GOOD’11 Programme Released!
With a month to go before our first conference ‘The Great Outdoors of Design’ gets underway, the full list of topics we’ll be looking at has now been finalised. Our intention with this event has...
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James Sunderland
James started working with STBY as an associate two years ago, joining us on a project for the first time in mid-2011. He’s an independent design consultant who applies a research and co-design led...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
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Alessia Bellon
Alessia joined STBY in the summer of 2011. Despite quickly realising that what passes for summer in London doesn’t quite match-up with her native Italy, she nevertheless agreed to stay with us for 6...
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Mobility, Cars and Refueling Experiences
What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea...
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Are you being served? Collaborations to improve services for train travellers
As service design continues to develop as a discipline, people within the field are starting to work towards achieving higher-level, larger-scale integration with both public and private sector...
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GOOD’11 – Thanks for taking part!
Massive thanks to all of you who in some way contributed to making The Great Outdoors of Design, our first conference with the Reach network, such a resounding success. A really diverse crowd made it...
View Article‘Design as Service’– An International Symposium during Dutch Design Week
How are the roles of designers changing in a world where they often no longer provide a service to one organisation, but rather collaborate in open and networked innovation consortia? What does the...
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Maaike Schuitema
Maaike is a graduate of the Design Academy Eindhoven (2012). She also holds a degree in Graphic Design from the University of Rotterdam. Prior to taking up her job as Design Research Assistant at...
View ArticleDesign as Service – Update
Last month we told you about Design as Service a symposium bringing together two ambitious programmes in The Netherlands aimed at exploring and promoting the changing role of designers in innovation...
View ArticleWorkshop at WeCanBeHeroes
The We Can Be Heroes Academy is a unique combination of education and business. The students/staff all work 4 days a week on client projects, and 1 day a week they are actively taking part in a...
View ArticleGuest lecture at UvA Business School
STBY was invited to give a guest lecture on Design research for Service Innovation at the Business School of the University of Amsterdam. This lecture was part of an international master course on...
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